Coca Cola caught quite a bit of flak over its sponsorship of the Sochi Olympics, especially from LBGT groups. Since then, Coke’s sought to recapture the demographic that it very nearly sacrificed for what was, in all fairness, probably just another marketing opportunity in one of the world’s most watched events.
But in attempting to re-ingratiate itself to the “people who aren’t going to die of old age in the next ten years” market, Coke has perhaps inadvertently taken sides in the manufactured culture war that is American politics. conservatives all over the United States, from Western North Carolina to Central Kansas, have decried the commercial as corrosive to “traditional” American values. This, owing in no small part, to the fact that this holy hymn is often “sung in churches on the Fourth of July.”
Of course, ‘America’s best conservative,’ Stephen Colbert, had to add his two cents to the debate. Surprisingly, he didn’t go so far as to point out that the Un-American “language that [Allen West] didn’t recognize” was in fact a Pueblo Native dialect. But, he did pointed out how West had no excuse to not recognize another once of the languages featured:
“I’m not the only one who’s outraged,” Colbert declared. “Ex-congressman and and former employable person Allen West anger-blogged, ‘It started rather patriotically with the words of America the Beautiful. Then the words went from English to languages I didn’t recognize.'”
“Yes, [Allen West] once represented Florida and then served in Iraq,” Colbert continued. “How was he supposed to recognize Spanish and Arabic?”
Prepare for conservative head explosions in three, two, one…