HomeEconomic IssuesWatch as People Disguised as Homeless are Ignored by Their Own Loved Ones (Video)

Watch as People Disguised as Homeless are Ignored by Their Own Loved Ones (Video)

If a family member posed as a homeless person, would you recognize them? A new campaign, Make Them Visible, asked that very question in a new experiment they conducted for the New York City Rescue Mission.

In the video, produced by ad agency Silver + Partners, numerous people meet their relatives and even significant others–dressed as homeless people–and walk right by, not noticing them. Not a single participant recognized, or cared, about their loved ones in their disguise. It was almost as if they were invisible.

The ad agency hired actors for a “documentary video” and then contacted those people’s family members, asking if they will be a part of the social experiment. The actors were unaware of their families’ participation, only learning afterwards that the homeless person whose plight they ignored was actually someone they cared about.

Watch their reactions as they realize that the person to whom they didn’t give a second glance or thought is actually someone about whom they care–and apply this lesson to your own lives.

About John Prager

John Prager
John Prager is an unfortunate Liberal soul who lives uncomfortably in the middle of a Conservative hellscape and likes to refer to himself as an "island of reason in a sea of insanity." While he is not a fan of politicians, period, he has developed a deep-seated hatred for the bigotry, fear mongering, and lies of the Right Wing. John also works as a counselor at one of Barry Soetoro's FEMA re-education camps and as a HAARP weather control coordinator. John's life's aspiration is to rule the world with an iron fist, or find that sock he's been looking for. John can be reached at [email protected] if you have any questions or comments.
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