If you’re like anyone other than me, you’re reading this the day after Thanksgiving, at the earliest. I know that, because it’s 11:45 P.M. on Thanksgiving night as I write this, which means I’m literally the only person on Earth reading these words on the only day of the year that people think about Native Americans. And, quite frankly, I’m under no illusion that you’re going to wake up this morning and say “Hey! That Thanksgiving Indians thing is just as relevant on Black Friday as it was yesterday!” No, the standard American response would go more along the lines of: “That’s nice…Indians. That was yesterday. Now where’s my damned XBOX?
Much as people would like to call Louis C.K. “Everyman,” he’s anything but. If he were, I’d be Louis C.K., and we already know that you stopped caring about Indians the moment I mentioned it was Friday. But, even so, Louis C.K. proves that he is indeed Louis C.K., because he can talk about Indians the day after Thanksgiving (years ago), and it still means something this morning.
And what is that?
Black Friday has become America’s official orgy of consumerism — the day we cast aside all pretense of civility and eagerly become a throng of stuff-hungry masses chewing itself to death like a cannibal plague. These days, it seems like money — STUFF — has become an end in itself. Try watching T.V. for ten minutes without seeing a commercial in which someone breaks a perfectly good phone, computer or another very expensive and mass-produced item just so they have an excuse to spend money on the newest crap available.
As we listen to Louis talk about Indians on Black Friday, maybe it’s worth sparing a thought on his (admittedly aged) take on America before Europeans came to “improve” it with parking lots, X-Box’s and Black Fridays. Maybe it’s worth asking ourselves, ESPECIALLY on a day like today: “Why don’t you just eat the shit on the ground??”