Think about the last time you saw a bumper sticker that made you stop and go “Huh?” You may even have tried to squint to read it again, because part of you didn’t want to accept that a human being could be that stupid.
As weird as it might seem to an outsider, one of the best ways to learn the political leanings of an American citizen is to look at the tailgate of their car or truck. Americans of all stripes air out their political leanings there, and you can generally tell a lot about a person’s political affiliation based on what memes are adhered to their bumper.
For instance, think about what memes the individual who owns this particular vehicle holds:
I can draw a number of conclusions based on this bumper sticker: For instance, by look at this sticker, I can deduce that all of the “Look at Me, I’m an Idiot” stickers were sold out.
The reason why conservative memes last is twofold. One, they appeal to baser emotions — for instance, this particular bumper sticker wraps racism, xenophobia, and Islamophobia into an eight-word chestnut of Wonderland logic. There are more letters in Islamophobia and xenophobia than there are words in that sticker. “Muslim” and “Obama” are the only polysyllabic words in that statement, and it’s likely the only reason the owner knows those words is because they watch Fox.
The second reason ties into the first. Being an eight-word fortune cookie of fractal stupidity, it’s easy to remember. There’s nothing complicated about it; it can be regurgitated as required, chanted on command, parroted as programmed. These memes just are not complex; they’re stupid memes for people not willing to think critically. It’s why they persist.
And it’s why they fit on bumper stickers so well — like the one above.
Image Source: Conservative Tribune