If Ferguson has taught us anything, according to St. Louis County and Municipal Police Academy, it’s that police need to learn how to handle the media better after a white police officer guns down an unarmed African-American teenager. As part of its continuing education program, the Police Academy is offering a “fun” and “entertaining seminar” on handling the media.
A downloadable ad for the program reads:
The shooting death of a black teenager by a white police officer on August 9th in Ferguson, Missouri and the events
that followed were tragic. In addition to the Ferguson case study, this fast-paced class is jam-packed with the
essential strategies and tactics, skills and techniques that will help you WIN WITH THE MEDIA! It is practical
training, not theoretical: Take what you learn and put it to work for you on the street right away! The training is also highly entertaining: numerous video clips illustrate key points, and there is NO PowerPoint! You will learn a lot, and you’ll have fun doing it! In addition to the detailed case study of Ferguson (including numerous practical tips for handling the media in an officer-involved shooting) topics will include:
- Meet the 900-Pound Gorilla
- DWI and the Media
- Feeding the Animals
- “No comment” is a comment
- Don’t Get Stuck on Stupid!
- Managing Media Assault and Battery
- Managing the Media When Things Get Ugly (think Ferguson)
- Managing the Media in a Crisis (including lessons learned from the Newtown, CT school shooting.)
The instructor for this program will be Rick Rosenthal, President of RAR Communications, Inc. This will be
instructor Rick Rosenthal’s 10th class at the C.M.P.A. In the past 16 years he has trained thousands of officers from
many hundreds of local, county, state and federal agencies including a six state police organizations; eight state
police chiefs’ associations; seven state sheriffs’ associations; the International Association of Chiefs of Police; the
National Sheriff’s Association; FLETC; and the U.S. Marshals Service.
Please classroom materials (pen/pencil and paper).
Date(s): October 24, 2014
Time: 8:00 a.m. – 5:00 p.m.
Place: St. Louis County and Municipal Police Academy
1266 Sutter Avenue
St. Louis, MO 63133-1934
The Academy recommends the courts to “All upper-echelon law enforcement professionals who ever expect to face media
contact will benefit.”
Ferguson police could certainly benefit from this training.
After releasing a video of the teenager allegedly “strong-arm robbing” a store, Ferguson and St. Louis County both released lackluster incident reports that contained little more than “who, where, when.”
Numerous officers from the area have been suspended for horrific racism, and it has been revealed that Ferguson habitually takes in officers who have had difficulties in other departments, and has its own share of civil rights violations. Officer Darren Wilson, who murdered the unarmed teenager, came to Ferguson himself after his entire department was shuttered because of widespread corruption and racism.
The Police Academy recommends the course to “top-level decision-makers, command staff, and supervisors.”