Here’s news that’s sure to shock everyone: 1% of all Fox “News” viewers are black.
I hope you were sitting, because I know how surprising it can be to learn a network that shamelessly promotes racism has a very low viewership among African and Black Americans. I suppose the bigger surprise is that only 92% of their viewership is White. I was fully expecting 98 to 99.
Nielsen’s annual look at the racial breakdown of the cable news viewers highlighted some very distinctive differences among the big three in terms of diversity. For instance, during the prime time block of 8-11 pm, MSNBC’s audience is 24% black. CNN, by contrast, has an audience 16% black.
Fox, meanwhile, has an audience that’s 1% black.
According to the most recent census, the 2010 census, 72% of Americans identify as “white alone,” while 13% say they’re “black or African-American.” In terms of representation, this means that both CNN and MSNBC are over-represented when it comes to black viewers, while Fox is, predictably, vastly under-represented. Looking at the figures, Fox has an audience that averages about 2.082M while CNN and MSNBC sit at 653K and 605K.
This means there are 20,820 black people who watch Fox on a nightly basis.
Meanwhile, over at CNN, the numbers about 104,480, and for MSNBC, it’s 145,200. Figure that; for a network with an audience that doubles its competitors (a rather depressing statistic in and of itself), it has less than half the black viewers of either network.
This extends across the spectrum of non-whites. Fox’s percentage is far lower than either CNN or MSNBC; it’s Asian-American population is 4% during prime time, and it’s Hispanic viewership is roughly 3% of the population polled during prime time. This is despite Fox offering it’s own Latino proper, complete with an español option — so remember this the next time your Crazy Fox-loving relative rails on Facebook about Spanish in the United States, and how we should be English-only.
Here’s the full breakdown, according to Nielsen: