Yesterday we noted MSNBC’s segment on a transgender-friendly sports proposal in Minnesota (that got shelved because of mindless bigotry and the underdeveloped morality of the religious right), and acknowledged how MSNBC set the bar relatively high in contrast with the other media networks. Today, the City Pages blogs reports on the advertisement that started it all — the Star Tribune Ad that was paid for by the so-called “Minnesota Child Protection League.”
This name is another example of the Orwellian tendency that the right-wing shows; they’re unsurprisingly described as a “group of veteran religious right and tea party activists” who also opposed the Safe and Supportive Schools Act before it was signed into law — that is, they opposed anti-bullying legislation. So, just to be clear, this is an organization that calls themselves a “Child Protection League,” who opposed anti-bullying legislation and paid for a full-page scare ad attacking transgender children while portraying men like they’re all sexual predators.
Whose children are they protecting again? Because if you’re the parent of a gay or transgender child in Minnesota, it sure as Hell isn’t yours.
Below is a picture of the ad:
Miniluv published the ad urging parents to contact the Minnesota State High School League officials ahead of a meeting later in the week, asking them not to approve the transgender-friendly policy. The policy would allow students to participate in athletics based on their gender identity, although in some cases, the students would have to demonstrate that they’ve begun hormone therapy or show doctor’s documentation. The policy is similar to policies in several other states, like Nebraska and South Dakota.
The decision to run the ad angered a number of long time readers:
The Tribune’s VP of marketing and public relations, Steve Yeager, noted that, despite all the anger, the “ad in question met all the requirements of our ad policy,” and that there was “not much I can tell you about it beyond that.”
When City Pages blogs requested a copy of the ad policy from Yeager, he sent them the following email:
If you were doing a story on how media of all kinds (broadcast, print, digital) handle campaign and advocacy advertising, I’d consider how we could contribute to the conversation. But I don’t think that’s what you’re doing.
In Minnesota, organizations and individuals of all kinds — left, right, other — know that if you want to reach the largest audience and have the biggest impact with your message, the best way to do it is advertising in the Star Tribune.
Apparently we’re left to infer that the truth is not one of the requirements.
h/t City Pages blogs