Rupert Murdoch’s The Sunday Telegraph, Australia’s second largest newspaper, may have acted as right wing propaganda during the last election, but it seems that not all of Murdoch’s employees are happy with him.
In a themed word search about Indonesian wildlife on page 79 of the Sunday edition, the letter combination “LIVESIHCODRUM,” or “MURDOCH IS EVIL” appeared in the puzzle alongside other, less fearsome animals, like MONITORs and KOMODO DRAGONs.
The word search writer’s covert insertion of the truth bears an odd likelihood to sweatshop workers hiding pleas for help in the fruits of their labor. It was so well-embedded, in fact, that it took Australian journalists days to discover the message.
The Sunday Morning Herald, a conservative leaning paper regularly credited with being tabloid-ish and possessing low journalistic standards, likened the move to “Satanic backmasking” in music. More reasonable papers either reported the story in an unbiased fashion or had a good laugh at Murdoch’s expense.