Justine Sacco, a public relations representative, publicly represented herself as a bit of a racist before embarking on a long flight to Africa. Sacco, a senior director of corporate communications at InterActiveCorp (or IAC), tweeted out what probably would seem like a joke to an employee of the extremely conservative Daily Beast‘s parent company .
It was simple. It was poetic. It was so laced with racism that Megyn Kelly will be inviting her over for breakfast when she returns (presumably jobless) to the United States. You see, Sacco thinks that it’s pretty funny to associate AIDS not only with Africa–but with black people in general.
Justine represents fine brands such as The Daily Beast (as previously noted), Ask.com, About.com, CollegeHumor.com, Match.com, Dictionary.com, OKCupid, Vimeo, and many other fine brands–or did, rather.
IAC very quickly responded to their Public Relations representative’s Tweet, by saying that it does not represent the company:
[box type=”shadow”]This is an outrageous, offensive comment that does not reflect the views and values of IAC. Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action.[/box]
IAC has removed Justine from its web site.
The public responses to this tweet have been utterly spectacular. For starters, someone purchased JustineSacco.com and redirected it to Aid for Africa–and we expect to see a substantial increase in donations!
Twitter hashtag #HasJustineLandedYet sprouted up–with some absolutely hilarious responses:
The world eagerly counted down to Justine’s arrival, speculating what her face would look like as she checked her messages. As it turns out, thanks to Twitter user @Zac_R, the world has a very decent chronicling of the events following her arrival.
Zac popped down to the airport at which he thought she may be arriving–and he was correct! Zac spoke to Justine’s father, who said he was ashamed of her.
He was also nice enough to provide the world with photographs of the dejected-looking Sacco as she arrived:
Be sure to check out Zac’s Twitter feed for a complete account.
Now that Justine has landed, we’re sure she is going to have a horrible vacation before she begins her new post at FOX News (she’s already proven herself qualified).