“We don’t serve your kind here” is something that should be relegated to America’s shameful past, but a Swedesboro, NJ store owner is keeping that bigoted attitude alive and well. Mario Falciani, owner of Kings Liquor Store, is a “known racist,” according to Swedesboro Mayor Tom Fromm.
“I have no problem saying this guy is a known racist. I want people to know we’re embarrassed. We’ve done everything possible within our rights to put an end to this,” the Mayor said. “If you’re an ignorant shop owner and drive business away, that’s your own stupidity. But when you start getting into the racist side that just drives me nuts. We’re not going to tolerate racists, bigots or discrimination in this town.”
How bad is Falciani?
The complaints keep piling up, but he has a reputation for hating Hispanics, black people, and “trashy” white people. He’s so awful that the borough has spent close to $20,000 attempting to deal with him. However, Fromm said that not much can be done unless he serves underage customers or someone is physically assaulted.
Before, Falciani was just rude according to Police Chief Russell Marino. However, his attitude has become increasingly more racist as time has progressed. “In the past it was just whoever he didn’t want inside,” he said. “But now all of a sudden in the last couple months, it’s been leading more to race than anything else.”
According to a police report one African-American man, who had just delivered a vehicle to the area for his employer, stopped into Kings to purchase an iced tea for his long drive back to norther New Jersey. He says that Falciani told him, “It’s not for sale” before screaming at him to leave the store.
The store owner followed another black male down the street, accusing the man of breaking a window months prior and demanding he be arrested.
Another man reported that Falciani told his wife that he did not want “n*ggers walking on the sidewalk that he owns and for which he pays taxes in front of his business. Falciani told police that he does not want African-Americans, Hispanics, and “trashy” white people in his store.
Falciani called police on another black male he claimed had, in the past, gotten loud and used vulgar language in his store — so he told him to leave. The man had attempted to purchase beer, but the store owner accused him of stealing in the past. It was, in fact, his brother that stole from the store — but Falciani refused him service anyway.
In 2013, after the NAACP filed a complaint on behalf of a black woman who was locked out of Kings Liquor when she tried to shop there, but unlocked the store to allow white customers inside, Falciani’s liquor license was suspended for 30 days. Falciani reportedly followed the woman to her car and told her, “we don’t serve your type here.”
“The police department, the prosecutor, mayor and council have handled everything professionally. I’m going to be working with them on how to remedy this situation. It’s a great town. For this to be a black eye in their town is really sad,” said Loretta Winters, president of the Gloucester County NAACP. “He’s in violation of every civil right you can think of. We’re going to look to see what we can do to prevent this man from taking it to another level where someone can get hurt.”
As part of a settlement with complainants The store has closed for good until it is sold — something the Mayor hopes will happen soon.
“He and his lawyers have agreed that the store will be closed immediately and will be until the new owner takes over,” Fromm said. “As far as the town is concerned we think the issue has been resolved.”
Watch a report on this bigoted jackass, below: