Do the people responsible for purchasing advertising at Koch Industries have even a passing familiarity with Jon Stewart and The Daily Show? It would seem that they don’t. If they were familiar with the show or Stewart’s unapologetic wit they would never have thought that the show was a good fit.
Stewart welcomed Koch Industries as the show’s newest advertiser on Wednesday in a segment called “Ad of Brothers.”
“Wow! That’s the kind of an ad that a company usually makes when it turns out that a by-product of their manufacturing process is giving young pubescent males talking nipples.”
He went on to ask who “these lovable scamp Koch brothers” are.
A narrator describes the brothers as controlling the second largest privately held corporation in the country, spending nearly $300 million on the mid-term elections through a “complicated web of shadowy dark money organizations” designed to present the illusion that it is grass-roots movements that are financing ads for far right political causes.
Noting that the ad left out a few important points, “most likely for lack of time,” Stewart and his advertising staff created their own addition to the ad for free, just to help them out.
The new ad pointed out that Koch Industries is “in your food, in your pants and in your home and if there’s a way to monetize your thoughts” they will find it. And as they do all that, they back 17 different shadow organizations that are “buying elections from Pennsylvania Avenue to Main Street.”
Of course you will not see their names on those ads “because the politicians we own have said that’s okay.”
There is a high probability that the relationship between Comedy Central and Koch Industries will be a very short-lived one.
Watch the segment in the video below from Comedy Central.