“It’s not what you say, but how you say it.” In this 2010 ad for the UK online content company Purple Feather, entitled “The Power Of Words,” a simple change to a blind man’s plea for help results in a stunning outpouring of support from the public.
Though the video has stirred some slight controversy regarding its staged depiction of a disabled homeless person needing the help of an online marketing and content developer in order to beg effectively, the message implied in its title is hard to overlook.
With comments having poured in throughout the web calling the video “inspiring” and “touching,” the core message of the importance and power of words seems to be one that has resonated deeply with a number of people since the video’s initial release.
The product of a Glasgow based online content company, the short ad depicts a homeless man sitting at the base of stairway with nothing but a cup and sign begging for help. After a few moments in which passers-by drop the odd coin or two, he is approached by sharply dressed, professional woman in sunglasses, who pausing, picks up the sign and begins rewriting the message on the other side of the small cardboard flap.
Within moments of her departure, the newly rewritten plea inspires an outpouring of support from passers-by, who quickly fill the man’s cup with donations. Returning, presumably to inspect the progress of the change, the homeless man then recognizes the woman by her shoes and asks her what she did to his sign.
She simply answers, “I wrote the same, but different words.”