Last year, when Michelle Obama launched her Drink Up campaign to encourage people and particularly children to drink more water, she found herself immediately under attack from right-wing media.
They claimed that she was shilling for soft drink companies that sell bottled water. The same people who ridicule environmentalists were suddenly outraged that the First Lady was encouraging people to consume more bottled water and adding to the mountains of plastic in our nation’s landfills.
Of course that was not what Mrs. Obama was advocating at all. She said from the start that the aim was to get children to drink water and encouraged using filters, not just buying bottled water.
Yet Glenn Beck, Rush Limbaugh and the rest of the GOP noise machine refused to acknowledge the truth about the campaign.
Mrs. Obama held an event on the White House lawn Tuesday to emphasize the point that we don’t drink enough water and that we don’t need to buy expensive bottled water to hydrate properly.
Here’s a video of the event:
Joined by children from a YMCA summer camp who helped unveil a 60 by 43 foot water drop composed of 2,000 blue Drink Up water bottles the First Lady mentioned that in areas exposed to her Drink Up ad campaign, the purchase of bottled water was up 3 percent since last year when the campaign launched.
Obama then touted reusable water bottles and filters announcing that Brita, Nalgene and S’well Bottle have joined her campaign and will be giving grants to schools to purchase water filling stations. These commercial partners will also be installing hydration stations in poorer communities and branding reusable water bottles with the Drink Up logo.
Obama also used the opportunity to defend her school lunch initiative which has been attacked as too expensive and resulting in children throwing the food away rather than eat it. Congressional Republicans have been pushing a proposal to grant waivers to schools allowing them to go back to feeding their students the junk food lunches that they had been supplying before the healthy lunch initiative.
Pointing out that 90 percent of schools are now serving students a healthy lunch successfully she said:
“Their kids are truly enjoying these new healthy lunches – go figure! There’s a simple reason for that. It’s because those districts actually put some effort into marketing the new meals to the kids. They didn’t just sit back and say, ‘Oh, the kids like junk food, so let’s just give them junk food.”
“Water is the best drink for you,” the first lady told the children gathered on the White House lawn. “It keeps you hydrated; it’s nutritious; your body needs it to keep you moving, especially on days like today.”
It seems though that the most exciting part of the day to some of the children was the hug they received from the First Lady.
“Oh my God, I am never washing this shirt,” one boy was heard telling his friend.
h/t: Huffington Post.