All of you PC users out there have to admit one thing. Whatever your opinion about the company, Apple products are beautiful. The company’s aesthetic is also applied to its advertising and commercials. So of course, when Apple decided to make a Gay Pride video, it was done with the same thoughtfulness and beauty of design that has become the company standard.
The video was filmed in San Francisco during Gay Pride Weekend and features Apple employees engaged in various activities wearing a rainbow-inspired Apple logo.
CEO Tim Cook, introduced the video to the world via Twitter, sending out a link to the video accompanied by three simple words:
“Inclusion inspires innovation.”
Apple is part of a coalition of technology companies that has written to the Supreme Court on the subject of marriage equality saying:
“[We] are competing domestically and internationally with companies inside and outside the United States in places where all couples, regardless of whether they are of the same sex, are afforded equal access to marriage.”
Watch Apple’s Gay Pride video.