Rush Limbaugh suffers another loss as a Clear Channel station in Pittsburgh flipped to country music, and his show got moved to a smaller station. Limbaugh may still be on the air in Pittsburgh, but according to TribLive, the new station, WJAS, is an AM station, and has a smaller reach than the new country station, WPGB.
An article on Fybush.com also talks about the flip. Apparently, the talk radio format at WPGB wasn’t working. Furthermore, Clear Channel found themselves unable to compete with CBS’ FM radio station there, while maintaining the talk radio format on WPGB. They’re allegedly taking a direct shot at CBS by changing this particular channel from talk radio to country music.
As the Daily Kos notes, this isn’t the first time in recent memory that a station has dropped Limbaugh’s show. Recently, a California station dropped him due to pressure from the group Stop Rush. The station had lost 90% of its advertisers, and decided it had to go in a new direction. Limbaugh (and Sean Hannity, also) had begun to cost them too much, both in actual costs and lost advertising revenue. That station also went to country music.
Limbaugh’s ratings have been spiraling down, and down, and down. He’s been shuttled to smaller stations in many markets, and outright dropped by others, because stations have found that it’s no longer worth having his kind of hateful, pseudo-shock-jock nonsense on the air. Poor, poor Rush. While most sane people would say that this is the free market at work, people who support Limbaugh probably think this kind of thing amounts to bullying. It doesn’t, but they’d say it does.
What did Limbaugh expect?
What can Limbaugh expect, though? He’s the one who said that women’s museums already exist—in the form of malls. He’s the one who complained that Sandra Fluke couldn’t afford her birth control because she was having too much sex. He’s the one who said every school shooting can be linked to leftism, instead of actually discussing a horrible, tragic problem in a rational manner.
Limbaugh’s known for fat-shaming. He’s known for chauvinism. He’s known for racism. In a country that’s ever less tolerant of these things, he has two choices: Continue doing what he’s doing and spiral away into oblivion, wondering why bad things always happen to him, or stop now, and retire with whatever tiny shred of dignity he might have left.
We’re not sorry to see him go from yet another big-market radio station. Goodbye, and good riddance.
h/t Daily Kos