After Mitt Romney lost the election in 2012 to President Obama with a dismal showing among women and minorities, the GOP met to discuss how to “rebrand” the party, saying that they were going to make adjustments, not in their message, but the “tone” of their message in order to make it more appealing to these groups.
Of course, that hasn’t worked out very well for them.
A recent poll commissioned by two Republican groups, Karl Rove’s Crossroads GPS and American Action Network, found that the party has not gained any ground with women voters.
In 2012, Mitt Romney garnered 43 percent of the women’s vote to Obama’s 55 percent. According to this new internal poll, it would seem that things have not changed much. The poll found that 49 percent of women have an unfavorable view of the Republican party as opposed to 39 percent who view the Democrats unfavorably.
Paul Lindsey, a spokesman for Crossroads GPS said:
“There are a number of House policymakers and staff who have been willing to focus on issues important to women, and we think it’s important that they are aware of the policy solutions that are available to help address these concerns.”
Lindsey says that he has some solutions for finding ways to win over the women’s vote; for example, he suggests that efforts be made to “neutralize” Democratic attacks which say that the GOP is not interested in “fairness” for women. He says they should “deal honestly with any disagreement on abortion, then move to other issues.” In other words, when abortion comes up change the subject.
This is part of the problem — they seem to want to couch all discussions on women’s issues in terms of abortion when a much larger issue with women, and one that the report acknowledges, is wage disparity.
Many women are the major breadwinners in their households and wage disparity is an important issue to them. The report suggests addressing this issue by adopting policies that “are not easily framed as driven by a desire to aid employers or ‘the rich.'”
Some GOP women do understand how the issue of wages harms their party, as Cathy McMorris Rodgers (R-WA) told CNN in the video below.